Corporate social responsibility, often abbreviated “CSR,” is “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs and (3) by earning adequate returns on the employed resources.”

Corporate Social Responsability (n.d.). In Wikipedia. Retrieved September 1, 2015, from https://en.wikipedia.org/wiki/Corporate_social_responsibility

Although critics argue that CSR distracts from business economic role, the company remains a group of individuals moreover citizens that are increasingly aware of global social issues and are worried with keeping the sustainability and vitality of their lives as well as their jobs.

“La casa di Luca” is a social group born in response to the provocation launched by Rodolfo Papola. We are often moved in front of the Good but we rarely if ever stop to wonder whether we are part of it or not. The Good is usually identified as  invisible but its forms can be concretized  in a thousand ways.

The group is composed of 60% of the staff of PAPOLA but it is only hosted by the company as it relies on the individual commitment of the single persons. The group met representatives of many important causes and chose to support Associazione Guilia, Dallaterralla luna  and AVSI.  Because “doing good”  is a personal mission and thus motivated by a personal story, each member of the group chose to support the cause closest to his heart  in the form he believes more adequate.

“La casa di Luca”  because the casa home is still the first place of affection, debate and sharing of values. We chose to assign it to Luca, a young friend who left us very soon, because his life was a testimony of joy, service and goodness that we wish to  carry on.